Staying ahead of the competition is critical to business. This course will help you to critically evaluate the different strategies companies can use to develop competitive advantages. Participants will learn to apply strategic models and tools, that are needed to develop exceptional business and marketing strategies. This module will help participants to gain knowledge about the role Customer Experiences Management within marketing strategy and how it can be adopted as a corporate strategy.
This course is a core course for the MBA, and the MSc in CX Programmes.