All students come into this module with some knowledge concerning marketing because, as consumers, students are continuously exposed to marketing practices such as advertising and personal selling. However, additional knowledge is needed in order to understand how businesses, non-profit organizations, and governmental institutions utilize marketing to achieve their objectives.
This module is designed to help introduce students to a marketing process. Students will learn about the basic concepts, practices, and analytical methods of marketing and study how successful organizations conduct marketing strategy to build sustainable competitive advantage over their competitors.
This module is designed to help students to open up their understanding of the relationships between business and society through a focus on responsibility. Throughout the module you will be engaging in case study work, debate and independent research. Delivery is fortnightly via team-taught workshops and small learning groups.
This course will familiarize students with the rudiments of statistics. Students will learn basic concepts of probability and statistical inference, focusing on an intuitive approach to understanding concepts and methodologies. Students will be introduced to statistical and critical thinking, including descriptive statistics, probability, sampling distributions, interval estimation, hypothesis testing and regression.
This module introduces students to the underlying theory behind different types of management structures, processes and practices and to consider the relevance of both historical and contemporary approaches to the future of work organisation by practising managers.
To introduce students to the context, theory and practice of human resource management and to develop a critical orientation toward the subject matter and an awareness of the complexity of managing people.
This applied module will consider how economic analysis can be a useful technique for businesses and their managers. This module provides an essential, useable body of economic theory, which will provide the basis for further study and a real understanding of the role of economics in business, public and private decision making. The module considers how economics can be used to understand particular business problems or aspects of the business environment, using a variety of case studies. It will allow students to develop a greater understanding of the macroeconomic issues businesses must deal with and how government and international policy can affect their behaviour. The module aims to set business decision-making in the current macroeconomic environment and so we consider issues such as the credit crunch and the UK’s recovery from recession and the impact on and role of businesses and their consumers.
This module is intended for non-accounting students who would like an introduction to the role of financial and management accounting from the perspective of the modern manager. Even though you may not want to become a qualified accountant you will no doubt be working in an environment where the language and tools of accounting are commonplace. We examine financial statements and explore how to understand them as well as key management accounting techniques used in the decision making process.